Hidden Growth Channels in 2026: The Microsoft Ads Playbook
If you've ever felt Meta and Google getting more expensive every quarter, wondered whether Microsoft Ads is worth the test, or scaled into a new channel and watched attribution fall apart, this is the perfect webinar for you.
Learn where Microsoft Ads actually performs in 2026
Here's what we covered in this 60 minutes session.
Welcome & Introductions
(5 min)- Quick intro from Aleph & RedTrack
- What advertisers are struggling with in 2026
- What attendees will learn during the session
Why Advertisers Are Diversifying Beyond Meta & Google
(10 min)- Rising CPMs & increased competition
- Why diversification matters now more than ever
- Common mistakes brands make when expanding traffic sources
- How does Microsoft Advertising differ from Google and what are the benefits
Microsoft Advertising: Opportunities & Best Practices
(15 min)- What verticals and advertisers perform well on Microsoft Ads
- Audience quality & intent differences
- Scaling opportunities most advertisers overlook
- Campaign setup recommendations & optimization insights
Attribution & Tracking: The Missing Piece of Scaling
(15 min)- Why platform-reported ROAS is no longer enough
- Attribution challenges across multiple channels
- How RedTrack helps advertisers track Microsoft Ads properly
- Server-side tracking & performance visibility
- Optimizing campaigns based on real performance data
Live Discussion & Audience Q&A
(15-20 min)- Questions from attendees
- Open discussion with Aleph & RedTrack speakers
Meet your speakers
Vlad Zhovtenko
RedTrack, CEO & Co-FounderVlad Zhovtenko is the CEO and co-founder of RedTrack, the tracking, attribution, and automation platform for media buyers running paid ads at scale. With 25+ years in digital advertising and ad tech, he speaks from the operator's side of the table.
Ilijana Banjac
Microsoft Regional Client Partner at AlephIlijana started her career in digital agencies, where she built her expertise in the performance marketing unit within the client service segment. She then joined Aleph 5 years ago, and currently holds the role of Microsoft Regional Client Partner - helping clients across the region successfully start and scale on the Microsoft platform.
Teodor Alexandru
Microsoft Regional Client Solutions Manager at AlephTeodor has 10+ years of experience in performance marketing, specialising on Google Ads, Meta, LinkedIn and focusing on Microsoft Ads for the last 3 years.
Frequently Asked Questions
Find answers to popular questions right here. Contact us if you have additional questions.
Who is this webinar for?
Performance media buyers looking beyond Meta and Google. Whether you're running acquisition in-house at a DTC brand, buying for clients at an agency, or scaling affiliate offers, this session is built for anyone considering Microsoft Ads as their next channel. No prior experience with Microsoft Ads is required.
What language is the webinar in?
English.
What will I actually learn?
Four things. Why more advertisers are diversifying beyond Meta and Google in 2026. Where Microsoft Ads actually performs well (and where it doesn't). The attribution mistakes that ruin scaling when you move into a new channel. And how to track Microsoft Ads properly so you can compare it to your existing channels on real numbers.
Who are the speakers?
Ilijana Banjac, Microsoft Regional Client Partner at Aleph. Teodor Alexandru, Microsoft Regional Client Solutions Manager at Aleph. And Vlad Zhovtenko, CEO of RedTrack. Ilijana and Teodor bring the inside view on where Microsoft Ads fits in a modern media mix. Vlad brings the attribution and measurement side of the story.
How long is the session?
60 minutes, including live Q&A. You'll get the full recording with all questions and answers included.
Do I need RedTrack to apply what I learn?
No. Roughly half the session is on Microsoft Ads itself, which works the same whether you use a tracker or not. The other half covers how RedTrack helps you attribute Microsoft Ads performance and compare it against your other channels. Useful if you're already a RedTrack user, useful context if you're not.
Is Microsoft Ads worth testing if I've never run non-Meta or non-Google traffic before?
That's exactly the question the session opens with. Teodor and Ilijana walk through the specific advertiser profiles that see the fastest results on Microsoft Ads, the ones that struggle, and the common misconceptions that keep experienced Meta buyers from testing it. You'll leave with a clear read on whether it's worth your time.